The Purple Publication

The Department of Trade and Industry (DTI) proudly announces the first-ever DTI Beauty Fair, set to take place from August 28 through September 1, 2024 at the SM Mega Fashion Hall, Ground Floor, SM Megamall, Mandaluyong City. Organized by the DTI through the Bureau of Market Development, Promotions, and OTOP (BMDPO) in coordination with the DTI Regional and Provincial Offices, the DTI Beauty Fair is poised to become a landmark event for the growing local beauty industry. This inaugural event is designed to promote and market the unique and innovative beauty products crafted by the 50 micro, small, and medium enterprises (MSMEs) from across the Philippines. It will provide a platform for MSMEs to showcase a wide array of locally made beauty products, including skincare, haircare, cosmetics, body care, handcrafted perfumes, and raw materials essential for beauty formulations. Promoting Natural Beauty and Sustainability The DTI Beauty Fair will emphasize the importance of self-care throug...

Tech enthusiasts and trendsetters, get ready to celebrate! POCO, the brand that fuels your passion for innovation, is turning six. And they're kicking off the festivities early with the POCO Carnival on TikTok Shop. From August 21 to 27, 2024, experience the thrill of owning the latest and greatest POCO devices with exclusive discounts of up to PHP2,000. Head over to the TikTok Shop POCO Philippines and elevate your tech game! 6 Years of Innovation Now on TikTok Shop POCO has always believed that technology should empower individuals. For six years, they've been a driving force in innovation, designing smartphones that fuel passions and let personalities shine, all without the premium price tag. It introduced high-refresh-rate displays, powerful processors, and advanced camera systems, while its gaming-centric features such as liquid cooling and extended battery life have set the standards for mid-range phones. It also has the POCO Launcher, which organizes your apps into cate...

Celebrate the rich flavors of Filipino cuisine as Solaire Resort Entertainment City presents Salu-salo sa Waterside. This feast brings everyone together to explore unique dishes from various Philippine regions, offering a sophisticated take on traditional Filipino dining—The Solaire Way. Indulge in a wide selection of contemporary creations by Waterside’s Chef de Cuisine Alfred Santiago available for dinner every Saturday starting on September 21. Feel the spirit of Filipino culture as you dine and enjoy vibrant entertainment featuring traditional Filipino music and dance performances, adding an authentic touch to your experience. An array of vibrant dishes is set-up like a “boodle fight” where everyone can feast and enjoy the night together. Be welcomed by a refreshing aperitif like guava-passion fruit infused lambanog or a citrus-guava mocktail. Pair it with unique Filipino appetizers like embutido stuffed inasal wings, glazed banana liempo lumpia, pusit isaw or squid skewers , hib...

 AFTER an exhilarating show of immense talent and healthy competition from our duos, the nationwide singing-songwriting competition, “Your Song Of Excellence: Duo Legacy”, organized by Taiwan External Trade Development Council (TAITRA) and co-presented by its premier partner Derma Angel, closes its semi-finals round with a bang! “As someone that is familiar with all past seasons of Your Song Of Excellence, Derma Angel has to say that the level of excitement this time around is truly something to behold. Each of the semi-finalists gave it their all and it’s inspiring to see how much passion and love they have for their craft, similar to our commitment to celebrate Filipino beauty. The musical talent of Filipinos is undoubtedly worthy of world-class recognition and I am looking forward to how far each of these pairs will go in the music industry,” declares Richard Neo, Sales and Marketing Manager of Derma Angel. Each pairing showcased impressive songwriting acumen that translated int...

The much-awaited 2024 DTI Bagong Pilipinas National Trade Fair (NTF) is set to happen from August 21 to 25, at the Megatrade Halls 1-3 of SM Megamall, Mandaluyong City. The NTF is a flagship initiative organized by the Department of Trade and Industry (DTI) through the Bureau of Market Development, Promotions, and OTOP (BMDPO). It aims to promote the efficient marketing of local products and provide a platform for micro, small, and medium enterprises (MSMEs) to showcase their unique and innovative products to a wider audience. Building on the success of the 2023 Hybrid National Trade Fair, which generated Php 42.06million in sales and attracted over 23,000 visitors, this year's event promises to be even bigger and better. The 2024 NTF will highlight a diverse range of artisanal and non-food products crafted from the country's sustainable raw materials, such as bamboo, natural fibers, and native grass. It will also feature unique food items, Halal products, coconut-based innovat...

As World Photography Day approaches, it’s the ideal moment for photography enthusiasts to enhance their gear for capturing, sharing, and preserving memories. Kingston Technology offers a curated range of products designed to simplify the process of storing and transferring your precious shots. Let us handle the technical side so you can concentrate on capturing your best moments. Kingston XS1000 external SSD - Kingston’s XS1000 external SSD is an incredibly convenient file backup solution. Its sleek, compact form factor is designed to fit seamlessly into your lifestyle, allowing you to carry it anywhere with ease. Don't let its size fool you this tiny powerhouse boasts speeds of up to 1,050MB/s and high capacities of up to 2TB, providing ample speed and space to store your valuable data. Compatible with both USB Type-C® and USB Type-A devices with the included cable and adapter4 to provide unrivalled convenience and impressive storage capabilities, the XS1000 is your reliable compa...

 Mang Inasal, the Philippines' Grill Expert, demonstrated its marketing prowess by taking home numerous awards at the Marketing Excellence Awards 2024, held at Shangri-La the Fort, Manila. The brand earned a total of six awards – one Gold, two Silver, and three Bronze. "Our customers are the true heart of Mang Inasal," said Mang Inasal president Mike V. Castro. "Every product we serve, every campaign we launch, and every moment of Unli-Saya we create is inspired by their love for our Ihaw-Sarap meals. These recognitions are dedicated to them, our loyal patrons, who fuel our passion and creativity." Mang Inasal’s awards included Gold for #MangInasalAt20: The 20th Anniversary Digital and PR Campaign (Excellence in Anniversary Marketing); Silver for Mang Inasal Creators' Circle (Excellence in Influencer/KOLs Marketing) and National Halo-Halo Blowout (Excellence in Customer Engagement); and Bronze for MAS Juicy Campaign (Excellence in Integrated Marketing). Mang...

 Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, officially relaunched its Manila-Kaohsiung flights at the Ninoy Aquino International Airport (NAIA) Terminal 3 with a festive ceremony and giveaways for passengers. The ceremony, held prior to the flight’s departure on Friday, August 16, 2024, was graced by Transportation Secretary Jaime Bautista, Civil Aeronautics Board Executive Director Atty. Carmelo Arcilla, and representatives from the Manila International Airport Authority and the Taipei Economic and Cultural Office (TECO). CEB’s Manila-Kaohsiung flights will now operate thrice a week – every Monday, Wednesday, and Friday. As an added treat, from August 16 to 25, travelers may book flights from Manila to Kaohsiung for as low as PHP 1,288 one-way base fare, exclusive of fees and surcharges. The travel period is from August 16, 2024 to January 31, 2025, allowing travelers to explore Kaohsiung right away with CEB’s exclusive seat sale.   Passengers of the Friday fl...

 World-renowned ballet superstars from the prestigious Mariinsky Ballet, Renata Shakirova and Alexei Timofeyev, will be coming to Manila for a rare Philippine performance in the restaging of Ballet Manila’s Giselle set to happen at the Aliw Theater on August 31, 2024 at 8pm and September 1, 2024 at 5 pm. This much-awaited collaboration with the Russian superstars of ballet once again highlights Ballet Manila’s artistry and keen eye for excellence in every production, by working with world-class performers – this time for Giselle. This very special collaboration was made possible by Lisa Macuja Elizalde, Ballet Manila’s artistic director and chief executive officer, and her close ties with the Mariinsky Ballet (formerly Kirov Ballet) where she also trained and became the first foreign soloist in the mid-80s. She shared, “The fact that we are collaborating with guest artists and star performers Renata Shakirova and Alexsei Timofeyev will always bring out the best in the company.” Wit...

 This August, Cetaphil invites you to embark on a journey to healthy skin at the National Healthy Skin Mission: Skin Academy. In partnership with Watsons and SM Beauty, the leading destination for skin care and beauty, Cetaphil is set to host this monthlong activation beginning on August 1, 2024, at SM Makati. Did you know you can boost your skin’s 15 essential ceramides? These 15 ceramides will help maintain your skin’s moisture barrier, which is important because a healthy moisture barrier is essential for overall skin health and function. This protective layer acts as the skin's first line of defense against environmental stressors, pollutants, and harmful microorganisms while also helping to retain moisture within the skin. This year's NHSM takes you behind the scenes of skin science, to learn more about ways you can improve your skin’s moisture barrier with the 15 essential ceramides, and to reveal how Cetaphil's advanced formulations cater to a diverse range of sensit...

Mark your calendars and get ready to tap further into AI with OPPO as it hosts an exclusive early access of its latest AI Phone, the OPPO Reno12 F 5G with OPPO Brand Ambassador Bea Alonzo on August 24, 4:00 PM at SM City Dasmariñas! “I can’t wait to see the OPPO Fam again and share my experiences so far using the OPPO Reno12 F 5G. It’s such an amazing phone that has so many fun and useful AI features that fit the lifestyle of many Filipinos. I can’t wait to meet everyone at SM City Dasmariñas!” said Bea Alonzo. Tap into AI with the OPPO Reno12 F 5G and meet Bea Alonzo Enjoy a fun-filled Saturday with OPPO brand ambassador Bea Alonzo and double the excitement with the exclusive early bird promo for the OPPO Reno12 F 5G! Be one of the  first to own the OPPO Reno12 F 5G, along with a limited edition OPPOxBASH Billow Mini pocket* and an exclusive meet & greet pass to get up close and personal with Bea Alonzo. To participate, pre-order your OPPO Reno12 F 5G until August 24 at the fo...

Grab Philippines is taking a humorous approach to highlighting its improved booking reliability, launching a series of online videos that poke fun at extreme excuses people may give for being late or canceling plans – with GrabCar no longer being a viable excuse as it is now more reliable. The campaign, titled "Sorry, 'Di Mo Na Kami Pwedeng Gawing Excuse," is a direct response to the company's improved driver allocation for passengers and a more reliable booking experience. The leading superapp reports that in the first half of 2024, GrabCar has seen a significant improvement in passenger experience, with nine out of 10 passengers trying to book a Grab ride being successfully allocated a driver. To emphasize this message, Grab partnered with Gigil, a multi-awarded creative agency, to produce three humorous videos showcasing absurd excuses people might use to avoid commitments now that booking on GrabCar is more reliable. From  faking a dog attack ,  teasingly breaking...

Mabuhay, Drag Race Philippines! Following the resounding success of seasons one and two, the showcase of Pinoy drag excellence returns with a third season with 11 of the fiercest, most fabulous Filipino drag artists from all over the world are set to compete in new challenges, dazzling runways and more. HBO Asia Originals’ Drag Race Philippines Season three premiered last August 7 worldwide on WOW Presents Plus and HBO GO in the Philippines, with Paolo Ballesteros, the multi-awarded Filipino actor, model, and drag artist, returning as series host alongside the iconic Drag Race alum Jiggly Caliente and popular Filipina writer, TV personality and activist KaladKaren returning to their judges’ seats. Also returning on August 7 is the official after-show, Drag Race Philippines: Untucked. Both the main show and Untucked will air at 7pm in the Philippines and will primarily be in English with some portions in Tagalog. Meet the Queens HERE The 11 queens competing for the title of the Philippi...

Procter & Gamble (P&G) Philippines  has forged a strategic partnership with  QBO Innovation  to launch the first-ever vGrow SHOWQASE in the Philippines aimed at harnessing the untapped potential of the Philippine startup ecosystem and finding innovative partners who share P&G’s vision for sustainable growth and serving Filipino consumers. Various activities captured during the vGrow SHOWQASE launch event. Present in the event were (from uppermost left): Agraj Sharma, President and General Manager, P&G Philippines; Shivangi Jain, Head of Purchases for P&G APAC; and the Purchasing Director of P&G Philippines. P&G, maker of trusted household brands like Safeguard, Ariel, Downy, and Pampers, launched the vGrow program to drive innovative solutions across multiple stages of its operations. The program aligns with the company's commitment to deliver superior products to its consumers through innovative initiatives and solutions. The vGrow program wa...