The Purple Publication

Mang Inasal bagged a Silver PANAta Award in the country’s premier annual recognition program for effective communication materials organized by the Philippine Association of National Advertisers (PANA). #MangInasalFamilyFiesta TikTok Challenge was recognized in the Brand Effectiveness through Effective Use of Marketing Channels (Single Medium-Digital) category. Veering away from traditional advertising and paid media, Mang Inasal capitalized on viral marketing with the use of TikTok and user-generated content to raise awareness, conversations, and sales from netizens on the newly launched Family Fiesta -- a special bundle of char-grilled favorites that’s perfect for office parties, family reunions, and various gatherings. From October 20 to November 30, 2022, netizens were enticed to order the Family Fiesta, take fun consumption videos with their family or friends, and post their videos on TikTok.  The challenge generated over 30 million TikTok views within the campaign period, or ...

Holidays are coming in early at Krispy Kreme Philippines as 86 lucky guests are in for a treat of a lifetime with the 86 OG® Holiday Giveaways.  Live your Korean dream as a free trip to South Korea is up for grabs for the grand prize! Explore the land of k-pop, k-drama and anything k-culture in a 4 days and 3 nights sponsored tour, and have an exclusive visit to Krispy Kreme South Korea factory store.  Click your way to happiness and get a chance to bring home an iPhone 14 128gb or an iPad 10th generation for the 2nd and 3rd prize, respectively.  It’s not done yet. When Krispy Kreme said more, there is really more! 83 winners are secured with their caffeine dose as Krispy Kreme is giving away 1 month supply of 1 dozen Original Glazed® doughnuts and Signature Brewed Coffee. The 86 OG® winners are the homage to Krispy Kreme’s 86 years of bringing us the best doughnuts and beverages. As they celebrated their 86th birthday last July 2023, they’re gifting 86 winners with the h...

Manila Prince Hotel is excited to announce the reopening of its esteemed Chinese restaurant, Dragon Court. Located at lobby level, Dragon Court’s reopening is part of the hotel’s month-long anniversary celebration and is set to welcome guests to an unforgettable dining experience starting September 27, 2023. Abundance of Flavors Dragon Court’s food and beverage team went through extensive preparations to ensure the restaurant maintains its signature taste while introducing new items to cater to the most discerning palates. Guests can expect a wide array of dishes that showcase Chinese cuisine. From delicate dim sum to flavorful specialties, every plate at Dragon Court is crafted with precision and passion. The menu includes timeless favorites such as Shrimp Dumpling, Roasted Pork Barbecue, White Chicken with Ginger and Leeks, Eight Treasure Diced Winter Melon Soup, Honey Beef in Pepper Sauce, Lapu-Lapu Fillet in Soy Sauce, and Baked Mango Tapioca Pudding. Mid-Autumn Festival Set Menu P...

Santé, one of the fastest growing distribution and direct selling companies globally dedicated to helping people live better lives ,   unveiled today its initiatives to fortify its position on the global market.   This strategic move comes as the company solidifies its footprint in Southeast Asia (SEA). In a press event held at The Hive, Santé Headquarters, located in Silang, Cavite, Santé not only underscored its commitment to the SEA region but also introduced its newest Brand Ambassador, Anindita Hidayat, hailing from Indonesia.  Now present in 10   countries, Santé 's  expansion in SEA signifies an important milestone, demonstrating its commitment to delivering health and wellness solutions to the global market and providing business opportunities across the globe.  (Left-right) Minerva “Minette” Carag, Chief Product Officer; Enlie Widjaja, Regional Director of Asia; Anindita Hidayat, Indonesian Brand Ambassador; Joey Marcelo, Chief Executive Officer; E...

“Na-’hack’ ako!” – This has become a common catchphrase for the increasing number of people finding unauthorized transactions on their e-wallets and bank accounts. This comes as no surprise because according to the Cybercrime Investigation and Coordinating Center, cybercrimes increased by 152% in the first half of 2023 compared to the same period last year, and the popularity of e-wallets have made it an easy target for criminals.  However, the term ‘hacking’ is often confused with “phishing”, another notoriously common type of cybercrime activity. While both end in malicious individuals gaining control over a user’s account, it’s critical for users to know the difference to better protect themselves. What is Phishing?  Phishing is a kind of cyber attack wherein cybercriminals pretend to be a legitimate source to trick users into giving personal information to gain access to accounts and steal the funds. For e-wallets, fraudsters may call or send a message via email, SMS or so...

The hunt for unbeatable smartphone deals is on, and POCO is taking center stage in the 9.9 Mega Sale on Shopee and Lazada on September 9. If you’re looking for a smartphone that can deliver everything you need and more, you might want to check out POCO’s offerings during the 9.9 sale. Renowned for providing high-performance gadgets with exceptional value, POCO is rolling out discounts of up to 40% on selected smartphones. Unbeatable Discounts Await! POCO has a range of smartphones that cater to different needs and preferences of users, from flagship killers to gaming beasts to budget-friendly 5G devices. Here are some of the best deals you can find on POCO smartphones this 9.9 sale: POCO M5s 6+128GB  – A budget-friendly smartphone with a 6.43-inch FHD+ AMOLED display, it has a 64MP quad rear camera and a 13MP front camera. The device has a MediaTek Helio G95 chipset, 6GB of RAM, 128GB of expandable storage, a 5000mAh battery with 33W fast charging, a side-mounted fingerprint scanne...

Infinix revealed its latest edition to the Infinix ZERO Smartphone series, the Infinix ZERO 30 5G and the flagship ZERO BOOK laptop at the ‘Story On’ event in Venice.  As a collaborator in organizing the panel session "New Image, New Lifestyle. Cinema in the New Media, "Capture Your Own Story" organized on September 1, 2023 at the Italian Pavilion in Venice, Infinix invited leading vloggers and personalities from around the world to celebrate and explore the technical advances in smartphone camera technology, and the democratization of filmmaking.  Representing the Philippines was actress and content creator Rhian Ramos, who walked the red carpet of Venice International Film Festival in a custom champagne ball gown by renowned designer Mark Bumgarner.  Infinix also showcased fan documentaries, which captured life using Infinix brand smartphones, and launched the Mobile Vlog Awards (MVA) titled “Capture Your Own Story,” which invited vloggers from around the world to cont...

 In today's bustling world, where time is of the essence and every moment counts, smartphones have become an indispensable tool for people from all walks of life. They serve as our constant companions, helping us stay connected, productive, and entertained while on the move. For those leading busy and fast-paced lives, a smartphone that can keep up with their demands is crucial. Enter the vivo Y27, a device designed to be the ultimate companion for the on-the-go individual and cater to the needs of the modern multitasker.  Essential role of smartphones in modern life In our modern world, smartphones have evolved from mere communication devices into multifunctional tools that seamlessly integrate into every aspect of our lives. They are not just phones; they are our cameras, our personal assistants, our entertainment hubs, and our window to the digital world.  This evolution has made them essential for people, especially those with demanding schedules, like busy working pr...

UNIQLO celebrated the art of mixing and matching layered clothing for the upcoming season in the Press Preview of the 2023 Fall/Winter collection at SM Aura in Taguig City. (L-R) UQPH Sr Mktg Manager Reichelle Vergara, COO Geraldine Sia, Matteo Guidicelli, Sarah Geronimo-Guidicelli, COO Ikezoe Osamu, and VP Georgette Barrera-Jalasco UNIQLO’s latest season collection preview featured the Art of Modern Layering, set to be a fashion staple in the coming months for warmth and comfortable styling. Simple, chic, practical and classic, the new collection showcases an essential modern wardrobe mood with a limitless range of styling possibilities, perfect for travel and events during these -ber months. It’s a fashion fusion that gives the art of modern layering three key aspects: style, color & texture, and function. The UNIQLO 2023 FallWinter LifeWear Collection celebrates the art of modern layering “Our latest collection echoes our LifeWear philosophy. In the modern world where we see con...