San Miguel Foods launches the holiday season with the Home Foodie Madalicious Christmas Kickoff Event
San Miguel Foods officially rang in the holiday season last October 29, 2024, at the San Miguel Foods Culinary Center in Pasig City with the exclusive Home Foodie Madalicious Christmas Kickoff. This influencers-only gathering, held at the creatively decorated Culinary Center, brought together over 40 influencers for an afternoon designed to spread festive cheer and build momentum for the San Miguel Foods Home Foodie platform as a top go-to recipe hub. The event featured a three-hour program filled with interactive activities that highlighted San Miguel Foods’ iconic brands and inspired social engagement. Attendees participated in games such as 4Pics & Words for product recall, as well as the Home Foodie Passport activity, where influencers completed promotional tasks for a chance to win prizes, including a smart digital oven, digital slow cooker, deep fryer, griddle pan, and Masflex cookware. The tasks 1) Encouraged the guests to promote Home Foodie on their social channels and 2)